If you’re worried about restricting yourself to a diet of canned beans and noodles due to rising food costs, you’re not alone. 

Costs are rising, but you still need to eat and feed your family. So here are some clever and resourceful ways to reduce your bills at the supermarket right now.

Shop For No-Name Items

Steer clear of brand names when it comes to food and you’ll save big. Things like canned items, cereal, flour, sugar and spices can cost up to 30 percent more if you buy the popular brands. Look for the in-house brand and rack up the savings.

A great example: Tesco’s in-house peanut butter is only 0.32p per 100g but Meridian’s smooth peanut butter is a whopping 0.93p per 100g. You could have 280g of meridian peanut butter for £2.60 or 340g of Tesco’s own for £1.40.

Get this from “Generic foods are about 30 percent cheaper than name brands.” If your trolley is full of name-brand items, you might be able to save a lot of cash if you select a different product.

Get Familiar With Your Store’s Sales Cycle

This requires a little tracking on your part, but it will be worth it. Create a spreadsheet with items you purchase often and note the costs on each trip to the store. After a little tracking, you’ll be able to spot trends in no time, which will allow you to make adjustments to your monthly and weekly meal plans. 

For example, if you know that beef prices are way up but there’s a sale on pork, you can tweak the menu to accommodate a different source of protein. Or maybe chicken will be on sale next week.

Check out this company help you find foods that stores, restaurants and other eateries are going to be throwing away even though there is nothing wrong with it. You can shop here, reserve and collect your items at low prices!

A word of caution: Make sure you only buy things you need. If sales cause you to buy things you don’t need—or if you let items go bad—you aren’t saving any money at all.

Do Some Math

“Shrinkflation” is when companies reduce the size of something but keep the price the same—or raise it. Watch your labels to spot shrinkflation: Did a brand cut package size by 100 g? Did that 12-pack become 10? Has a product size been altered to obscure a price increase? If some producers are playing games, try to find other brands that aren’t.

Further, it’s often worth figuring out the price per 100 g or per unit. If you do, you’ll often find out that some “deals” won’t save you any money. 

For example, “Two for £8!” is worthless if the regular price is £3.99 each. 

Or how about long-grain white rice priced at £2.59 for 907g? Is that a better deal than medium-grain rice priced at £6.39 for 1.81 kg? Answer: yes! The smaller bag is actually 0.29p per 100g, and the larger bag is 0.35p per 100g. 

Some stores will do math like this for you, but others won’t. Be prepared to whip out a phone and run the numbers to see what’s actually cheapest. A giant sign alerting you to a small price reduction might actually be a trick designed to get higher priced stock out the door, when cheaper fare is just one row down.

Shop With Coupons and Join Loyalty Programmes.

Your grandparents probably shopped with wads of newspaper coupons in wallets and purses. But there are a lot of different ways to use coupons now. Did you know apps will actually source out the best deals at your local grocery stores now? Honey, Flipp,, Swagbucks and RedFlagDeals are just a few examples. 

Find out if your local grocery store allows you to stack coupons. This means combining the coupon from the grocery store with the coupon from the manufacturer. If you’re allowed to do that, you’re in for major savings.

Avoid Tricks and Temptation

Stores are set up to make you buy stuff. That’s why the milk is never right at the front. You’ve got to walk past 10 flashy displays to get to it. 

Some pricey items are placed right at eye level, and others are loaded onto aisle ends, where loud signs help them stand out from the crowd further. And we all know the checkout area is packed with stuff meant to trigger impulse buys. Common grabs: overpriced batteries, gum and snacks, magazines, toys, and assorted cheap but high-margin knick-knacks you definitely don’t need.

In many cases, prominent items appear to be on sale but really aren’t. They’re just prominent. And some pricey impulse items are displayed right beside things that are in high demand just so you see them when you’re picking up toilet paper, hand sanitizer and other hot items.

And how about samples, spotlights and “constructed urgency”? They’re all part of the game, and people get tricked into making purchases all the time.

Want a look inside a retail industry designed to liberate your pounds from your pocket? Read “How to Encourage Impulse Buying in Your Store.” 

The best approach: Go in with a precise list and avoid grabbing other “gotta have it” items you see. 

Stick to the Plan!

Costs are rising, but you can take many steps to avoid overspending at the shops. Plan ahead, be thrifty and you’ll be on the right track with your budget.


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